![]() Labour problems resulting in strikes and lockouts.Some of the weaknesses in our business are: A company should make analysis and find out its minus points. It is something which restricts us to move forward. Weakness refers to something which one lacks. Strong Research and Development Department.The strong points of an organisation are called as strengths. Strength is defined as something which is positive, good that give to the company an edge in the competitive market. Rapidly changing technology have a great impact on business. Social Factors:Īlso known as socio-cultural factors, are the areas that involve the shared belief and attitudes of the population. It’s all about the way people spend their incomes. Factors include economic factor, interest rates, inflation etc. Economic Factors:Įconomic factors have a significant impact on how our organisation does business and also how profitable they are. We have to adjust our marketing policy accordingly. policy, foreign trade policy, tax policy, labour law, etc. These are all about how and what degree a government intervenes in the economy. If an organisation like ours trades globally this becomes a very tricky area to get right as each country has its own set of rules & regulations. The result of which is used to identify threats and weakness which is used in a SWOT Analysis. In other words, marketing management refers to planning, organising, directing and control of the activities which facilitates the exchange of goods and services between producers and consumers or users of products and services.Ī PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factor that has an impact on an organisation. Marketing management means management of marketing functions. GATHERING AND ANALYSING MARKET INFORMATION:.The evolution of particular brands and design trends were less interesting for me, but would be extremely valuable to a vintage watch collector. The part of the book explaining the technical evolution of watch movements is extremely interesting and it gives examples of historically significant movements. Wristwatches: history of a century’s development Still an interesting read, but only for people who really want to understand the details of finishing. However, it seems to have watchmakers rather than collectors in mind and spends more time explaining the process than the end product. This book is the only one I found that covers in any detail the issue of movement finishing. High End horological finishing and decoration Moreover, I find it more difficult to follow than the Theory of Horology. WatchmakingĪlthough this book was written by a legendary watchmaker, I would not recommend it to collectors as it is geared towards watchmakers and covers issues such as making one’s own tools and the use of specific machinery. It’s main drawback is that it does not cover the co-axial escapement and that it does not generally give examples of movements that introduced the technologies it presents. Although it goes beyond what a collector needs to understand, for example calculating gear ratios and pallet stone angles, I highly recommend it. perpetual), chronographs, striking mechanisms, etc. It covers the main types of movements, including dates, calendars (incl. It was written by teachers and explanations and illustrations are very clear. This is a book intended for watchmakers in training. ![]() It gives some historical background, explains the basic functioning of a wristwatch. This is a great introduction to horology for those with an interest in the mechanics of the watches. Wristwatches: history of a century’s development, Kahlert et al.High End horological finishing and decoration, Caroline Sermier and Giulio Papi.The Theory of Horology, Charles-Andre Reymondin et al.The Wristwatch Handbook: A Comprehensive Guide to Mechanical Wristwatches, Ryan Schmidt. ![]() Most, if not all, and many others, can be found on Watchprint (they have the best availability of books and prices are fair, but not always the cheapest). ![]() I review here a few books that I own trying to highlight the pros and cons from the point of view of a watch collector.
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